Presentations and seminars become all too familiar in the business world. Jim Speaker is there with the overhead projector and PowerPoint slides-each with four of five points. Hours later the seminar is over. Seminars are informative but can be deadly. Just give me the handout and I’ll read it at home! It takes a dynamic […]

Don’t let overwhelm hold you back— follow this expert advice and start writing your promotional article today. In Part 1, I talked about the importance of planning and structuring your article. Here are three more essential steps to help you make sure your article is ready to go. 4. Avoid clichés (like the plague). As […]

Writers write. Want more money? Then memorize this phrase: “Writers promote.” Think you don’t have time to organize a marketing plan for yourself, your books, your website? Try this six-week plan to a sustained program of self-promotion and you, too, will find new friends who will help you, editors who approach you, and readers who […]

I get an email at least once a week from aspiring copywriters seeking advice on how to get a foothold in the industry. It’s obviously a popular topic, so I thought I’d put some of the more common questions and answers on paper in the hopes that it might provide a bit of an insight. […]