Branding: You are the Brand

Daniel Sitter What’s in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, Xerox, Steven Spielberg, Dell and GM. Did you notice that brands can be things, replicas of people and actual people? Brands are the public perception of a thing or person. Companies work very hard […]

Branding Concepts

“Branding” is the process by which a company employs marketing strategies to get people to easily remember their business and products over anothers…essentially, it’s applied psychology. As a child, I was introduced to a relatively new hamburger chain that had begun in Australia. I still visit that burger chain regularly 25 years later. Not a […]