Pharmaceutical Branding

Branding is such an important aspect of business that even apparently boring products such as pharmaceutical products, drugs and medicines become interesting and exciting. Pharmaceutical industry branding is immature compared with the consumer and business-to-business segments—but that is largely by choice. For decades, a pharmaceutical company’s brand success formula was simple: discover a drug that […]

POSITIVE COMPANY BRANDING

Company branding is one of the most important components of your marketing plan, particularly when you are making an effort to establish your company’s position in the marketplace. Identity, differentiation, and reputation are all part of the company branding package. How people perceive your company largely relates to how effective you brand is and how […]

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