Marketing, as contrasted with advertising, is a long-term enterprise. It takes a substantial amount of time compared to other efforts but is likely the most important aspect of your business. The first step in your marketing efforts should naturally be a plan. And the foundation of your marketing plan is a very specific goal that […]

Sometimes all you need is a simple “shift” in your thinkingand that missing “link” you’ve been needing, all of asudden appears, clear as day. Here’s what I mean: A common problem I see with clients ofmine, especially my consulting clients –http://www.KingOfCopy.com/consulting – is that they’ve got a“decent” product… “decent” marketing… but their targetaudience is slightly […]

So how do you effectively market your product or service when one knows anything about them because you’re in a new and emerging industry? How can you expect to get customers if no one understands what it is that you do? If this is your situation then a big part of your marketing strategy will […]

If you are just starting your business, or if you have just developed a new product or service for an existing business, one of the first questions you need to answer is, “What should I name it?” And while you may feel pressure to make this decision quickly, I caution you to not make it […]