Adsense is by far the best ad sharing program that we have today. Although, there are bunch of other such programs as well, but Adsense stands apart from all of them in both reputation and earnings. If you know how to use Adsense effectively on your websites, then you can make lots of money from your site with just help of traffic that it generates.
To make the most out of Adsense you have to do certain things. First of all Adsense works best for quality websites. So, if you did like to earn from Adsense, you will first require to have an original content on your site. An original content means that the content is being written by you and not copied from any where else from the internet. Google values unique content and when Google spiders determine that your site has original content to offer to the readers, it might help you to earn better from Adsense.
Next comes the freshness. Google wants your site to be active and updated. If you keep on making changes with your site on a regular basis,be it its content or its design, Google will come to know about it and will value your site more than a site, which is inactive and is hardly updated.
Apart from content, you will make money on the quality of traffic and their location. If the traffic is coming from US or Europe, then its likely to give better rates per click then from other places. Also, certain factors like how much time is spent by the visitor, what is the bounce rate of your site, how many likes you receive from the visitors also play a role in calculating the overall quality of your site, which also affects your earnings from Adsense. This however, is directly related to the quality and content of your site. If your site is good, then it will most likely have a quality traffic and less bounce rate. So, all you need to do is to make sure that your site is a quality one.
Lastly, you can also improve the clicks on your ads by experimenting with the ads position. The best ad positions which works for your site has to be found bout by you by regularly experimenting with them. Also changing the colour of ads and size of fonts will help you to get better results. All these things when combined together in a sensible way will surely improve your Adsense earnings!