Whether you are checking your email, shopping on a website or just searching for information, online ads are everywhere! A new marketing landscape, the Internet offers a new and cheaper advertising space, as compared to traditional spaces like print, television, radio and outdoor advertising. ItÂ’s a revolution of sorts and small and home business owners […]
Category: Advertising
Online Advertising For The Perplexed
One of the more frightening realities of business is that in order to make money, you often have to spend it first. For independent software developers, the costs of doing business are usually very low. There are often no expensive offices to purchase or lease, a limited amount of hardware to buy and maintain, and […]
Online Advertising Traffic and the First Law of Web Surfing
Hint: don’t send send your online advertising traffic to your homepage. How do you convert online advertising traffic into customers? The key is a phenomenon of human behavior that only comes into play on the web. You won’t read about this phenomenon in books or articles on general principles of advertising or direct marketing. In […]
Pay Per Click Advertising For Home Business Owners
The biggest stumbling block for most home business owners is marketing their business. Most will start at free to post FFA pages and safelists. Most free advertising will never be seen by anyone and as a result business owners get discouraged and quit. Pay Per Click search engines are one of the most effective tools […]