by Karon Thackston © 2001http://www.ktamarketing.com How many times have you heard the old adage, “The customer doesn’t want a drill, he wants a hole in his wall”? While I may disagree with parts of that phrase, one thing is for sure… if you want to increase your advertising effectiveness, you have to stop selling what […]

Making money with your web site is the dream and goal of millions of webmasters all over the internet including myself. In order to reach this goal you need a variety of web site promotions running all at the same time. Search engine optimization is still my number one traffic generator. I receive more traffic […]

(c) Jim Edwards – All Rights reserved http://www.thenetreporter.com ===================================== As the Internet continues to populate with websites trying to turn a buck, two drastically different schools of thought have developed on how to advertise online – “Push” and “Pull.” “Push” advertising involves the use of “in-your-face” advertising tactics such as pop-up windows and direct email. […]

Today’s Quick Tip answers the question “What is advertising?” “Advertising is salesmanship. The only purpose of advertising is to make sales. It is profitable or unprofitable according to itsactual sales.” – Claude Hopkins, one of the early masters of advertising and author of My Life in Advertising and Scientific Advertising. This #1 issue of Copywriting […]