Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase. For instance, one search engine report states […]

Selling at a given perspective can be viewed as tedious and meticulous. If you include the overall process, that will make the subject a little complex. Selling, according to a poem, is everyone’s business. Selling is knowing who’s your competition, market and what is important. It is knowing your service, idea, product and your market […]

Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase. For instance, one search engine report states […]

If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that’s as true for a one person home-based operation as it is for a multinational conglomerate. In this article we look at how creating a strong brand […]