BRANDING ACROSS MULTIPLE MEDIUMS The consistent delivery of a brand message is vital to the long term success of any brand, but with so many possible delivery mediums how do companies ensure this is maintained? Print, television, internet, multimedia, cinema, radio, dvd, the potential is endless, without taking into consideration the possibilities of emerging technologies […]
Category: Archive
Importance of Branding: What’s in a Name?
Branding is perhaps the most important facet of any business–beyond product, distribution, pricing, or location. A company’s brand is its definition in the world, the name that identifies it to itself and the marketplace. A model may be beautiful, but without a name, she’s just “that girl in that picture.” Where would Norma Jean be […]
Industry Pro Interview: Branding Turning Your Customers In
by Karon Thackston © 2001http://www.ktamarketing.com When you say the word branding, most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as were about to find out. What is branding? Is it just for big boys? And how the heck do you create one, anyway? Rob Frankel […]
Industry Pro Interview: Branding – Turning Your Customers I
by Karon Thackston © 2001http://www.ktamarketing.com When you say the word “branding”, most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we’re about to find out. What is branding? Is it just for “big boys”? And how the heck do you create one, anyway? Rob Frankel […]