How does a marketing plan relate to an organization’s communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document? A communications plan is a PART of your marketing plan. A communications plan is a focused strategy you use to […]

Experienced Internet Marketers and beginners alike have one thing is common. They need products or services to market on the Internet. The lack of a good Internet Marketing Idea is often the most difficult problem the marketer is faced with, but it is one that can be solved within a few short minutes from now. […]

Experienced Internet Marketers and beginners alike have one thing is common. They need products or services to market on the Internet. The lack of a good Internet Marketing Idea is often the most difficult problem the marketer is faced with, but it is one that can be solved within a few short minutes from now. […]

Narrowing your focus to one primary group of people is often difficult for small business owners. They want to help everyone — and very often their product or service CAN help a variety of people. It also goes against human nature to narrow your focus in order to grow a business. Common sense seems to […]