From the beginning, eBay’s primary growth came from the
collectibles market. There are two basic models for eBay
1. Currently available consumers goods. This is a price-
driven model, and although smart sellers can earn above-
average prices, buyers are there looking for a bargain and
price is the #1 consideration.
2. Other buyers are collectors, looking for one-of-a-kind
unique items that they can’t locate elsewhere. Here, price
isn’t as important as it is with consumer goods. The power
of this market is obvious because, before eBay and the
Internet, most collectors were confined to a local market.
Dolls have always been big sellers as eBay collectibles and
eight of them are especially strong sellers:
1. The Cabbage Patch Kids began in 1978 and are never
“sold”. They are ‘born’ at Babyland General Hospital in
Cleveland, Georgia and proud parents pay an ‘adoption fee’.
The Cabbage Patch Kids were one of the greatest toy
phenomenons of the later 20th century. At one time, it was a
common sight to see grown women shopping and lunching with
their babies in hand. In restaurants, the Kids had their own
chairs and were always appropriately dressed for the
2. Precious Moments began in the early 1970s when creator
Sam Butcher began drawing the endearing teardrop-eye
children as gifts for family and friends. Today Sam’s
Precious Moments artwork is among the most recognized in the
world, and eBay prices reflect this popularity.
3. Madame Alexander dolls were created in 1923. These
beloved dolls range from Charlie Brown to babies and
children to elegant dressed women to glamorous and famous
women like Greta Garbo and Judy Garland. With all the
varieties of costumes, a single doll can be a 1920s flapper
as easily as a member of the court of Louis XIV.
4. Lee Middleton dolls, according to legend, are so real in
appearance that grown men sent for a rescue squad to save
“the baby” from a locked car! Mistaken identity is
supposedly a frequent occurrence and the dolls have been
counted as “passengers” on airplanes and rescued from store
countertops to prevent the ‘baby’ from falling. As one happy
owner says, “These dolls are so lifelike it’s uncanny.”
5. American Girl dolls are loved by millions of little girls
(and grown ups, too!) They are not only from different times
and places, but are ethnically diverse: Felicity from
colonial Virginia; Josephina from the 1830’s in New Mexico;
Kirsten is “a pioneer girl of strength and spirit growing up
in Minnesota in 1854″; Addy is alive in the 186o’s, having
escaped from slavery with her mother; Samantha is “a bright
Victorian girl living with her wealthy grandmother in 1904″;
Kit is growing up in 193os, during America’s Great
Depression; Molly lives in the 1940’s while her dad is away
at war; Kaya is a Nez Perce Indian living in the northwest.
6. Hasbro dolls are one of the products of the gigantic
Hasbro company, who claim to have been making toys for eight
generations, including famous games like Monopoly, Scrabble
7. Bratz dolls, unlike older dolls like Madame Alexander and
Cabbage Patch Kids, have no long history as favorite toys or
collectibles. Nevertheless, their price has astonished eBay
sellers and the Bratz collection was one of the ‘super hits’
of the 2003 holiday season and sales have been strong ever
8. And, no surprise, Barbie is the best-selling doll on
eBay. Since Mattel has recently announced that Ken and
Barbie will no longer be an “item”, dolls from the ‘good old
days’ when the name “Barbie” was rarely heard without ‘Ken’,
will inevitably become more valuable.
Anyone who loves and understands the doll market, can do
very well selling dolls on eBay. They’ve been strong
sellers for the 10 years eBay has been in existence and are
almost certain to remain popular for years to come.
About the author:
Learn how to sell on eBay with 16 hours of online instruction taught by a 10 year eBay veteran. Own an eBay business instead of an eBay hobby.