These are fiery hot topics that are sure to be on the rise. You can pull any one of these to use for your first ebook. Then come back and pull another topic for your next ebook.
Using the latest electronics. We are a society obsessed with having the latest and greatest technology. Do an ebook on iPods, email/camera cell phones, wireless Internet, digital TV, or any combination of these items.
Home improvement. There’s so much of a craze in this area that do-it-yourself (DIY) stores are on every corner of major cities. If you haven’t been to a Home Depot or Lowe’s lately, then you are one of the few. Sure, apartment dwellers and young students aren’t in this market, but people with homes and money to afford them are in this market. In fact, some cable TV services offer entire channels dedicated to home improvement.
Especially of current interest are in-home automation systems. DIY home improvers are eager to learn about and buy things that will make their home lives more relaxing, high-tech, or fun. Create a book to teach them how to make their lights come on for them before they get home from their jobs, or how to press a button to adjust window blinds, music, or temperature. Or how Bill Gates’ house works. Or how to add automation to an existing home, or how to build-in automation when a house is constructed.
Identity theft prevention. Especially because ebooks are marketed on the Internet, this is a great topic. This is because people who purchase over the Internet are concerned that their credit card numbers will not be seen by others or misused in any way. Even away from the computer though, consumers are on-edge about identity theft. Today, people are shredding their receipts, removing their personal information from the face of their checks, and cautiously covering themselves when they type in passwords at public terminals or ATMs. Microchips are being installed on ID cards. People are worried. Tap into this by writing an ebook (see http://www.writingcash.com) about it!
Safety. Along the same lines as worrying about identity theft, people are worried about their safety from other things like crime, chemical warfare attack, and natural disasters. Watch the evening news tonight, and you will be able to list at least twenty things that people are afraid of. When you talk about safety, you are speaking their language. Titles along the lines of be prepared for any natural disaster would go over well, as would those like never be a crime victim again, how to defend yourself in a parking lot, or prevent sudden infant death syndrome (SIDS).
How-to manuals for any new product recently on the market. This harks back to the Dummies series but takes it one step further. Target your ebook to people who want to buy the most current commercially available item. How to use the new model John Deere tractor. You will be sure that no one else has a book like yours, and you can say so in your sales pitch.
How to survive any phase of life. People face numerous demons and battles as they live their lives. For many, when they’re in need, they’ll be reaching out for help. Support groups, private therapy, being with friends, starting over – these are all solid topics for an ebook. You could also reach out specifically to certain people needing emotional assistance. How to get through the terrible two’s. How to cope with a cancer diagnosis. Living with your own shortcomings. How to live with someone who is dying. Surviving high school. Any of these will do.
Anything to do with pets. People are pampering their pets more than ever before. Some pets are treated better than people. It’s the people who spend small fortunes on their dogs (see http://www.dog-secrets-revealed.com) that will also be willing to pay good money for an ebook that gives them ideas on how to treat their animals even more royally than they already do.
Write books on how to pamper your parakeet, homemade meals for picky dogs, how to potty train a puppy (see http://www.puppypottytrainer.com), where the pet spas are, how to train your kids to be cat-friendly, million dollar homes for mutts, which animals make the best pets, or pet psychology.
Traveling mixed with the subjects above. Not only are people traveling like crazy, but they want to customize their itineraries and their methods of travel with their hobbies and lifestyles. Try a few of these on for size: where to dine around the globe and still stay on a low-carb diet plan. Hotels with the best exercise facilities. How to travel exquisitely with large dogs. Crime-proof your campsite. Be creative. There’s a market here.
Using the Internet to meet people. As I said, the craze is upon us. Everyone’s online, and sometimes folks spend more time chatting with Internet buddies than they do talking face to face with actual friends. I know I’ve been guilty of this one myself. Anyway, along with the advent of the World Wide Web, came people who need a little help figuring out how to get where they want to get. They want to find like-minded people, find a date, find love, find support.
There’s a huge ebook market for hooking people up with people online. Here are just a few things that could be covered: speed dating online, virtual music jams, taking online classes, hooking up with people who share your hobby, and finding online support groups. Any of these and more are of interest to people who wish to get maximum benefit from their ability, thanks to the Internet, to network with people in the farthest reaches of the world. In fact one of the appeals with online communing is that distance does not matter. Help these people in foreign lands find each other with an ebook.
Topics of special interest to women. The facts don’t lie. Women dominate the Internet, and they spend or influence spending of 80 cents for every dollar changing hands. What women want has never been so important to business owners and authors.
Certain topics appeal particularly to the female set. These include beauty, health, decorating, emotional support, and life enrichment. Women do a few things, generally, that men don’t. They play bunko, wear make-up, and talk for hours to their girlfriends on the phone. They send more greeting cards, prepare more casseroles, and vacuum more often than men. They eat more salads and go shopping more often for clothes. They get more pedicures and love to dance more than the average man.
There are two things to keep in mind with regards to women and ebooks. If you want to attract a female market, you need to write about a topic that women like to read about, and you want to make the title friendly towards women.
Here’s a female-oriented subject and title: Where to find great shopping bargains in Taos. And here’s a male subject: Where to catch the most fish in Taos.
Here’s a female-friendly title (same as above): Where to find great shopping bargains in Taos. And here’s a male-friendly title on the same subject: Keep your money in your pocket in Taos. See the difference? Know your market, and if you need to choose between one or the other, you’re safe going with the women’s title.
Sex. People don’t need to sneak out of bookstores with erotic books in their hands anymore, and they know it. They are looking on the Internet for sex materials, toys, and books. The Internet is private, individuals can take their sweet time, and indeed they can surf with or without a lover sharing their chair. There’s been a recent ebook success entitled Orgasms for two. There is room for more similar ebooks. On the subject of sex, this is one case where a fiction book may also do the trick. You could create erotic short stories or a how-to-have-great-sex ebook. Either ebook would entice adults interested in this category (and incidentally, most adults are indeed interested in this category).
I hope this massive brainstorming session has been helpful to you! If you still don’t have any ideas, go back and read every article in this series. If you still can’t think of an idea after that, maybe you shouldn’t be writing a book after all. Thanks again for reading, and best wishes for your writing.
About The Author
Aaron Morganstern is a freelance copywriter, and has ghost written ebooks for several well-known internet marketers. He resides in Utah with his wife, and enjoys skiing and other outdoor activities. For more information about ebooks and writing he recommends the website http://www.writingcash.com and he can often be found on writing forums giving helpful advice to aspiring young authors.
This article was posted on December 07, 2005