While syndication has many applications, we will deal
specifically with its use for blog content and some
technical information will be included at the end of this
If you have any interest in blogs or weblogs as a publishing
format, then you have undoubtedly come across the term
Under normal conditions, the content of a web page is
limited to one domain, and the visitor to it. To allow the
use of content on a larger number of sites, syndication is
This is where RSS comes into the equation. A site owner or
blogger using his site as a pulpit for any number of topics
can make his content available via RSS. Once done, his
comments or content will be fed to the news aggregators for
syndication/delivery to those interested in such content.
What is RSS?
“RSS” stands for Really Simple Syndication or Rich Site
Summary. It is a standard for publishing regular updates to
It is a simple technology for sharing and distributing
content like data, news headlines and other web page content
with other webmasters and users.
RSS is like email in that it is used to collect and deliver
content you have opted to receive. News aggregators collect
the “feeds”(syndicated content) from a blog and publish it.
If you have an RSS Reader you can subscribe to the feed
and receive current up to date content from your favorite
Using this standard, a blog owner/web publisher can provide
updates, such as the latest news headlines or weblog
postings to those interested in such content.
With RSS, the blog owner could update his/her readers with
new content and use RSS as a means of organizing his content
into a more accessible form to the benefit of anyone wishing
to use it.
Use it, not simply read it!
Uses for RSS:
Get your site listed in search engine and RSS directories.
Use RSS to update your websites with fresh, relevant content
– automatically – without writing a single word. You can
turn RSS feeds into customized HTML and display the feed on
One of the great benefits of displaying RSS news feeds on
your website is that it boosts your position in search
RSS will automatically notify the search engine spiders that
you’ve updated your website content.
RSS gives you a new marketing venue to display your ads,
messages, and news directly onto your subscribers desktop!
It will also build your credibility and Brand Name online
with little effort!
With RSS: If your favorite sites have RSS feeds, you can
subscribe to those feeds in an RSS News Reader. The reader
will automatically check all the sites you’ve subscribed to
and show you new updated content when it is added.
Potentially hundreds of other websites can publish your news
and articles. This will provide free exposure and free
traffic as a consequence.
News Reader Search Google search of RSS News
CaRP – Show
RSS feeds on your website (Freeware)
– takes news search results, web pages, and more, and turns
them into RSS feeds. Once you have the data in RSS format,
you can view it with an RSS aggregator like NetNewsWire, or
use an RSS parser like CaRP to display it on a webpage.
A news aggregator is “software that periodically reads a set
of news sources, in one of several XML-based formats, finds
the new bits, and displays them in reverse-chronological
order on a single page.
RSS is a document format that is XML-based.
RSS feed or news feed is essentially a file in RSS format.
XML is a programming language and stands for Extensible
Markup Language derived from S.G.M.L. or Standard General
A Parser is a computer program
Want to know more about blogging? Download Blogging_Some_Questions_Answered.pdf
About the Author
Judy Webb is a marketing strategy analyst with www.EmarketingExtreme.com
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