Setting your Online Business Up for Success!

There is a common misconception that an “online business”
requires no investment…that you can make money online
without spending any.

When we hear this from people who are desparately trying to
build a successful online business it makes us angry!

We believe the misconception is primarily due to all of the
hype and false promises that arrive daily in our inboxes.
Emails promising us that we can make millions of dollars
with no financial output while we sit at home and do
nothing. It’s insane and it’s not the truth.

The truth is that you must treat an online business just as
you would a business in the conventional world. You must
plan on investing time, money and effort to ensure your
success. The good news is that your investment in an online
business will be MUCH, MUCH less than that of a business in
the conventional world.

With an online business, there are essentials that you must
have in order for your business to run smoothly and become
successful. You can literally run an effective online
business for $100-$200 a month. Later in this article, we
will show you how you can access many of these essentials
in one place for less that $10.00 a month!

But first…

Here are six essentials that you MUST have to run your
online business.

1. Your Own Website

This includes a domain name and web hosting for your site.
You must have a central place to send your customers, even
if you are selling multiple products or services.

2. A Professional Autoresponder

An absolute MUST for any online business. If you’re not
using an autoresponder, you’re losing money! That’s the
bottom line. Your autoresponder should have the ability to
create subscriptions via email and web form and should be a
professional one with no ads! Fr~e autoresponders look
unprofessional and they are not reliable.

3. Ad Tracker

This is probably the most underused tool that we know of.
Consider this – most people who are NOT making money on the
Net have never used an Ad Tracker. Yet, ALL of the people
that we know who ARE making money on the Net – use one
daily. It makes no sense to spend money and time on
advertising if you’re not going to be able to determine
which ads are producing and which ones are not. An Ad
Tracker will solve this problem and save you time and money
in the long run.

4. Products or Services

You must have something to sell! This can be a service such
as web or graphic design, an mlm/affiliate program or
products, tangible or digital. If you don’t have a specific
product or service in mind, there are thousands of
profitable digital products that come with resell rights.
This means you can resell them and keep 100% of the profit!
5. You must know HOW and WHERE to advertise to bring
targeted prospects to your Website!

You can save yourself a tremendous amount of time, money
and frustration by learning the effective advertising
methods that are available online. There are countless
worthless ones that are simply a waste of time. If you’re
new online, you won’t know this unless you find someone who
is successful online and follow their lead. Find a mentor
or a membership site that offers step by step Tutorials on
online promotion. Make sure that the tutorials are updated
frequently to keep up with the changing times of the

6. Leads

The lifeline of any online business! Just because you have
a website and products to sell, that doesn’t mean you’re
going to make money! To make money, you must drive targeted
visitors to your website. There are THOUSANDS of companies
on the web that sell Leads but if you just pick one out of
the blue, it’s trial and error. Do some research and find a
good source for leads. Again, you can achieve this by
finding someone who is succcessful and following their
lead. Or join a membership site that includes Leads as a
part of their package.

We promised we’d tell you about a membership site that
includes many of these essential items in one place. Have a
look at With your membership,
you get a professional autoresponder, ad tracking, Leads,
Digital Products with resell rights, step by step training
tutorials AND you can earn money by referring others to the
site. The tutorials are updated frequently and NEW products
are added each month so that you always have something new
to offer your customers!

So there you have it. With these six essentials, you’ve got
the foundation for a successful online business. Without
them, it’s going to be a tough road ahead. Use them as a
“checklist” and make sure your online business is armed for

About the author:

Charles & Susan Truett are experienced internet marketers
who have built a successful online business and are now
teaching others how to achieve the same success. For money
making ideas and their simple system for success visit:

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