1.You think you need Image or branding advertising because thats all the so-called top guns use in their advertising. You dont use direct response advertising they dont and youd think they know best.
2.You never offer compelling benefits that cause your prospect to want to do business with you of your competitor.
3.You dont use powerful, benefit driven headlines that literally stop your prospect in their tracks and draw them into the body of your ad.
4.You dont tell your prospect whats in your offer from them. But you do ramble on about your image, your business and what you are trying to sell him.
5.You dont talk to your prospect like you know him. You dont get specific and dont motivate him.
6.You dont address your prospect needs, wants and desires in your opening headlines. Youre to busying thinking about yourself or your company image! Remember, your prospect is thinking of one thing only WIIFM (Whats I It For Me?)
7.Your ads are boring and dull and look like all the other hundreds of ads. You dont motivate your prospect to take ACTION. You dont use energetic, exciting, action words! Your about as exciting as wet paint!
8.Because you copy what everyone else is doing, or do as the ad agency suggests, your ads are full of white space which leaves little room to add any benefits. (The only thing your prospect is looking for) You never have ads with a lot of copy. Its the copy your prospects want. Information is King!
9.You dont give specifics in your ads. Your prospects want exact numbers, percentages, results and testimonials. They want all the facts before they will make the decision to move towards a buying decision.
10.You dont give your prospects any reason to act on your offer NOW. Tell them how to in a step by step process. Unless you tell them, them may not know what the next step is?
11.You dont see your marketing, sales and advertising as a total system. Its this total system that can either make or break you as a profitable business. They are not separate functions, with separate goals.
12.You focus on YOU, YOUR COMPANY, YOUR LOGO, YOUR CREDENTIALS, instead of focusing on what all of this can do for your prospect. What BENEFITS will them get if they buy with you?
Now you know the 12 reasons why maybe, some of the ads you are running are not pulling any responses at all! In fact they will be costing you and your company money EVERY TIME YOU RUN THEM!
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