(c) Jim Edwards – All Rights reserved
“What makes a great web page?”
People ask me this all the time, though they often encounter
difficulty boiling the question down to so few words.
Every serious website operator wants to know how to create
and maintain the best possible website that makes them the
most money and builds the largest subscriber base!
The following “commandments” represent the ideals towards
which every new or existing website should strive.
1. Thou shalt have a Purpose
Clearly define the site’s purpose and ensure all content
(pages, graphics and text) tightly focus on that purpose.
Discard all extraneous material… only give people exactly
what they came for!
2. Thou shalt be Lightweight
Use only small, fast loading graphics. If you must use large
graphics use thumbnails and image slicing to diminish the
size of every file to less than 12-15kb. Use standard
optimized gif’s and jpg’s and avoid anything that requires
the user to download a “plug-in” to view your content.
3. Thou shalt Load Fast
Each and every page on your site should weigh in under
30-60KB total, including graphics and navigation.
If your pages must be larger, such as the case with long,
1-page sales letters, make sure the top part of the page
loads fast so surfers can read your headline and
introduction while the rest of your sales letter loads
further down and out of site.
4. Thou shalt not use False Code
Use only html. Never use java, xml, dhtml or other forms of
code that require a surfer to keep their browser set up
“correctly” to accommodate your page. This is especially
true when using “cloaked” pages that require the use of
5. Thou shalt respect the Search Engines
If you want search engine traffic, use whole web pages that
don’t incorporate frames. Search engines get confused trying
to read content from most frames pages because the designers
don’t set them up with the proper information in the
6. Love thy Surfers and Visitors
Design for “last year’s” technology so surfers using 56K
modems can download and use the site quickly and easily. If
you design only for people with high-speed Internet
connections (DSL and cable) you have eliminated 85%+ of your
7. Thou shalt not Annoy
Use only stationary text and graphical layout elements. No
Scrolling text, marquees, or animations of any kind,
including rollover buttons.
This “eye candy” steals valuable bandwidth and adds little
to a site’s main purpose, especially for returning visitors
who just want information, not a carnival sideshow.
8. Thou shalt Not Scroll Left or Right
Design your pages so they never force a visitor to scroll
left or right, no matter what the resolution settings on
their monitor. Sites that read “best viewed at 800 x 600”
really say “look at it my way because I don’t care about
your preferences or limitations.”
9. Thou shalt stay Consistent
Include a standard navigational structure on every page.
Though it may mean a serious challenge for the designer,
users should only need to click once to find every major
section of a site.
Also, this includes using standard link colors in all text
links. Blue: hyperlink; Purple: visited hyperlink; Red:
10. Thou shalt Know Thy Traffic
Use a site-wide statistics program that enables you to
determine what brings someone to the site, where they go
once they arrive, and when and where they leave.
This critical information helps with marketing efforts as
well as identifying parts of the site that need tweaking or
adjustment to help you increase sales. If everybody bails
from your site at the same page, knowing this can help you
change the page so people go from “bail mode” to “buy mode”!
About the author:
Jim Edwards is a syndicated newspaper columnist and the
co-author of an amazing new ebook that will teach you how to
use fr^e articles to quickly drive thousands of targeted
visitors to your website or affiliate links…
Simple “Traffic Machine” brings Thousands of NEW visitors to
your website for weeks, even months… without spending a
dime on advertising! ==> http://www.turnwordsintotraffic.com