“Branding” is the process by which a company employs marketing strategies to get people to easily remember their business and products over anothers…essentially, it’s applied psychology. As a child, I was introduced to a relatively new hamburger chain that had begun in Australia. I still visit that burger chain regularly 25 years later. Not a […]

Branding for Profitscopyright 2002 Pavel Lenshin General meaning of the Brand is quite abstract. In short,brand is the image of your product, if we speak aboutproduct branding and/or the image of your company if we dealwith corporate branding or, in case with one man business,brand of personality. Since the majority of online venture start-ups arerepresented […]

Our experience as customers offers great instruction into the concept of branding. Come with me on a recent “experience” and you’ll see what I mean. Here’s the situation: I want to order an 800 number. On my AT&T bill is a customer services number. I call it. A voice mail gives four options. None of […]

When you encounter the term branding in printing, the logos, designs and styles that are inherent are the first things that come to mind. Branding, if you dig deeper are not just these things. A more concrete definition of branding is the response that people have when they think about your business or company. The […]