I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with “internet” or “web” or “digital!”You can’t have a conversation today for more than five minutes withoutsome marketing type throwing in a line about brand building! Branding […]

Selling at a given perspective can be viewed as tedious and meticulous. If you include the overall process, that will make the subject a little complex. Selling, according to a poem, is everyone’s business. Selling is knowing who’s your competition, market and what is important. It is knowing your service, idea, product and your market […]

Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase. For instance, one search engine report states […]

Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase. For instance, one search engine report states […]