Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That’s a most common and accepted understanding of branding. You have just now used your mind to develop a picture that promises easy recall. You may not yet be aware […]

In the I-HR newsletter, moderator Beth N. Carvin asked if the idea of branding could be used, effectively, to improve productivity and retention. This is an expanded version of my response to her question: Yes, I think you can use the idea of branding as a tool for improving employee productivity and retention. Let’s approach […]

“Branding” is the process by which a company employs marketing strategies to get people to easily remember their business and products over anothers…essentially, it’s applied psychology. As a child, I was introduced to a relatively new hamburger chain that had begun in Australia. I still visit that burger chain regularly 25 years later. Not a […]

Branding is the process by which you try to become the first business a person thinks of when they consider buying goods or services in your category. If you can “own” a word in the public’s mind, you have a huge competitive advantage. Branding is the process by which you attempt to differentiate your business […]