Branding Concepts

“Branding” is the process by which a company employs marketing strategies to get people to easily remember their business and products over anothers…essentially, it’s applied psychology. As a child, I was introduced to a relatively new hamburger chain that had begun in Australia. I still visit that burger chain regularly 25 years later. Not a […]

Branding Basics

Branding is the process by which you try to become the first business a person thinks of when they consider buying goods or services in your category. If you can “own” a word in the public’s mind, you have a huge competitive advantage. Branding is the process by which you attempt to differentiate your business […]