Small Business Marketing And Advertising: Branding vs. Direc

Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response–i.e., actually getting leads and/or sales right now. That is almost always a foolish and even dangerous proposition. Small Business Branding Advertising and Marketing an Oxymoron? Unless you’re a ubiquitous consumer products company, the value of branding is far, far […]

the 4C’s of Branding

The 4 C’s of Personal BrandingBy Michelle L. Casto, M.Ed. Branding could be defined as a guiding philosophy for building business. The benefits of building a strong brand are tremendous. With a strong name brand, you have instant name recognition, can charge higher fees, get to choose who you work with, and can handle economic […]